Privacy policy

Ethereal By Diya operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit, use, or make a purchase from our Services. By accessing or using our Services, you agree to the terms of this Privacy Policy.

Information We Collect

We may collect the following categories of personal information depending on how you interact with us:

Contact Details: name, email address, phone number, billing/shipping address.
Financial Information: payment card details, payment confirmations, and transaction records.
Account Information: username, password, preferences, and account settings.
Transaction Information: details of purchases, returns, exchanges, or wishlist items.
Communications: information shared when you contact us for support or inquiries.
Usage & Device Information: IP address, browser type, device identifiers, and activity on our website.
Cookies & Tracking Technologies: we use cookies and similar tools to enhance your browsing experience and understand how you interact with our site.

How We Use Your Information

We use your personal information for the following purposes:

To Process Orders: fulfill purchases, process payments, arrange delivery, and provide customer support.
To Improve Services: analyze website usage, track trends, and enhance our products and services.
Marketing & Communications: with your consent, send promotional emails, newsletters, or special offers. You may opt out at any time.
Legal Compliance: comply with applicable laws, resolve disputes, and enforce our terms and conditions.
Security & Fraud Prevention: detect and prevent fraudulent or unauthorized activity to keep your shopping experience safe.

Information Sharing

We may disclose your personal information in the following circumstances:

Third-Party Service Providers: with vendors (including Shopify) who help us process payments, manage shipping, store data, or provide analytics.
Legal Requirements: when required to comply with legal obligations, such as subpoenas or court orders.
Business Transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
With Your Consent: when you direct us to share your information, e.g., through social media integrations.

Data Security

We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, disclosure, or alteration.

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Choices

You have the right to:

Access, update, or delete your personal information.
Unsubscribe from marketing communications at any time.
Manage your cookie preferences in your browser settings.
Opt out of targeted advertising via the Digital Advertising Alliance opt-out page.

Children’s Privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect information from them. If you believe your child has provided us personal data, please contact us and we will delete it.

International Transfers

Because we use Shopify and other service providers, your information may be transferred, stored, or processed outside of your country, including in jurisdictions with different data protection laws.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. Continued use of our Services after changes are posted constitutes your acceptance of those changes